Acron Aviation Public Launch

This project focused on creating a cohesive audiovisual brand system for Acron Aviation as it launched as a standalone company following the divestment of L3Harris’ Commercial Aviation Solutions. The brief had two core components. The first was to develop a complete motion system that included logo animation, text treatments, transitions and all other supporting elements. The second was to translate Acron’s new positioning, built on decades of avionics and training heritage, into a modern and cinematic video that both teased and showcased the brand’s new direction.

Here I showcase the promotional video created using footage supplied by a camera crew filming on-site in the UK and the US. I also include the initial draft of the logo animation, which was later replaced by the version featured in the promotional video. Also, I showcase three social media animation posts and a short teaser edit derived from the main promotional edit.