Staples: EU Website Launch Video
PROJECT DESCRIPTION
Staples.eu is a hub website to inform customers of the different channels and online stores that Staples has available in a particular country in Europe. With this video, Staples wanted a promotional explainer video to bring attention to this website being re-launched with a complete new design. So, the idea was to keep it promotional yet at the same time informative about what type of information users can get from the website, along with who Staples is and where they came from.
The choice of colors and font elements is based on the strict brand guidelines of Staples. I animated the whole video but I worked together with an illustrator to come up with most of the assets throughout the video.
Client:StaplesProject Type:Promotional VideoSkills:Motion Graphics | 3D ModellingSoftware:Illustrator | After Effects | Maya
Staples.eu is a hub website to inform customers of the different channels and online stores that Staples has available in a particular country in Europe. With this video, Staples wanted a promotional explainer video to bring attention to this website being re-launched with a complete new design. So, the idea was to keep it promotional yet at the same time informative about what type of information users can get from the website, along with who Staples is and where they came from.
The choice of colors and font elements is based on the strict brand guidelines of Staples. I animated the whole video but I worked together with an illustrator to come up with most of the assets throughout the video.
Client:StaplesProject Type:Promotional VideoSkills:Motion Graphics | 3D ModellingSoftware:Illustrator | After Effects | Maya
DESIGN ELEMENTS
Typography
Headline Text 1
Headline Text 2
Main Text
Stylized Text
Colors
#000000
#f6f6f6
#D90000
STORYBOARD
