The Think Tank Brand Update

As part of the creative team at The Think Tank, I contributed to the development of the agency’s new brand identity through a range of projects. My role included creating the logo animation and establishing the audiovisual communication style for social video content and other digital platforms. In addition to modernizing the visual identity, I worked to balance a tone that is both professional and playful, utilizing dynamic transitions and abstract animations to engage viewers.

I also produced two key promotional videos: one focused on driving traffic to the newly launched website, and the other highlighting both the agency's talented team and the high-quality work produced. These videos were strategically designed to enhance the agency's brand presence, serving as tools for the account and PR teams to share with potential clients, ultimately aiming to generate new business opportunities for The Think Tank.